HONEY PACKAGING DESIGN
Etivera Competition, 2018
This design of a honey packaging is a typographic approach to illustrating the viscosity of honey. The font runs down the jar like a trace of honey. At the same time it reminds of the striped body of a bee. It connects lid and jar and creates a sealing strap as a symbol of freshness. The different honey types are marked by different label colours and pictograms.